Regrid
Detroit-based Loveland Technologies approached us to transform the brand of its core product under a new name. Regrid is a hardworking and innovative land-data resource that provides land-data technology through a number of web-and app-based products. At its core, Regrid provides more equitable access to information and invaluable data that can help the smallest parcel or the largest city. We considered the best traits of the existing brand while pushing toward a friendly, design-forward direction to support the company as it evolves.
Services: branding, brand positioning, stationery, infographics, social-media planning, website consultation
“Explaining ourselves to a thoughtful team of designers and communicators outside our industry was refreshing and energizing. We want to be the household name that people turn to first when they need land, property, and infrastructure information, and Agnes helped us think through that from first principles.”