Conservancy for CVNP

The Conservancy for Cuyahoga Valley National Park was looking for a brand refresh and long-term design partner. They needed a mark with more flexibility and an expanded brand language to better capture who they are and where they are headed. We refreshed their identity and gave them the tools to work within the updated system—a logo mark, color palette, stationery suite, postcard templates, and member magazine—to help the public understand why the Conservancy is crucial to the well-being of the National Park and to draw new supporters and visitors. We continue to work with them to support their mission.